Eight years running digital products, from a global tournament platform to the digital services of a national sports federation.
Since 2025, Product Manager at the Italian Tennis and Padel Federation, responsible for eSports and working across its digital products. AI is part of how I work every day, and of what I build.
The Federation's three digital products. I follow them from the product side: I coordinate the technology partners who build them on interface, user experience and the integrations between systems.
The Federation's streaming service: tennis and padel live and on demand, on phone, tablet, web and TV, with a freemium model.
The tournament's official app: schedule, live scores and match statistics, players, and the map of the Foro Italico.
The app every FITP member uses for their digital card, their profile and their rankings. The eSports circuit runs inside it.
My main responsibility, and the one I run end to end: strategy, platform, partners, players and the live finals.
The Federation's official eSports circuit, played on Tennis Clash and co-organised with its developer WildLife Studios, with BMW as main sponsor. FITP is the first Italian sports federation to create a dedicated eSports membership.
Since 2026 the whole circuit runs inside the Federation's own app, through an integration with the game developer's systems.
The circuit and its two international events
Weekly tournaments and monthly masters on two levels, feeding the federal ranking.
2026 season · entry through the federal eSports membership
Open international qualification, live final inside the Foro Italico.
2026: 491,000 entries across the three qualifiers, from 100+ countries
Its own qualification run, live final in the tournament fan village, Turin.
2025: 517,000 unique players in the qualification runReleasing is only the start. The rest is the work that decides whether anyone ends up using it.
QLASH, an Italian gaming and esports company: from running community to heading gaming operations. Plus one product built outside it, for Mindset Lab.
Online tournaments, community and campaigns with creators, on the games that were moving the audience at the time.
I ran the AC Milan esports project for nearly three years, working across several of the club’s internal departments.
I built the commercial side with the C-level team: clubs, agencies and publishers, from Inter and Torino to Dentsu, EA, Konami, Sony PlayStation and Supercell.
I oversaw the development of QLASH's own tournament platform and took it from MVP to a global product across mobile, PC and console titles, defining the requirements for every game integration and how the platform connects to the publishers' systems.
A sports prediction app built with some of Italy's best known tipsters. I ran it from concept to launch and through the roadmap that followed, coordinating an external tech agency with in-house design and marketing.
This is where I experiment. I take an idea, push it to an MVP and put it online to see whether it holds up. I work with Replit and Lovable, and I build with Claude, connecting it to the external systems a project needs.
Built around the work that comes back every week and takes the most time: preparing briefs, reading long documents and pulling out what matters, turning meeting notes into decisions.
Grounded only in a knowledge base I curate, always sourced, and what comes out is a draft a person reviews before it is used.
A paid web app that helps a fantasy football league agree on the date of its auction. Designed and built end to end with AI-assisted development, and live with a subscription tier.
A calculator that turns an Italian gross salary into what you actually take home. Every figure comes from the official tax registers, down to municipal rates, each one carrying its source.
I trained as an engineer and I like getting my hands dirty on the product: writing the requirements, agreeing priorities with the technology partners who build it, going through what comes back, and deciding what ships and what waits.
I have never sat in one box: football clubs, global publishers, sponsors fromhttps://portfolio-v72-sergio.vercel.app/index.html well outside gaming, legal offices. I keep that mix on purpose, because it is what lets me talk to the people who build, the people who sell and the people who decide, and work across several fronts without losing the thread.