Eight years in digital, the last five on digital products.
From community and projects to platforms and the apps of a national federation.
Since 2025, Product Manager at the Italian Tennis and Padel Federation, on its three digital products. I started in project management and moved into product. AI runs through my daily work.
I set priorities, review what is delivered and decide what goes into production.
The Federation's app. Since 2026 the eSports tournaments run directly inside it, through the APIs of the game's developer, WildLife Studios.
The Federation's streaming platform, with a free tier and a paid subscription, connected to the identity, membership and payment systems of three internal groups.
The tournament's official app, built by an external vendor.
The vendors build the interface and the code. Priorities and release decisions are mine.
Not the competitions: the product. How a player moves through it, how it connects to the game developer, and how I know whether it works.
North Star Metric. The discarded ones are written down, each with its reason.
Dashboards updated weekly from the partner’s data, in an automated way.
What the data says: players who join come back. The limit is how many join.
APIs and webhooks, translated into written requirements.
One list with the vendor: a priority and a release time for every item.
Criteria agreed before the deadline, not under pressure.
Requirements for the game integrations and for the API and webhook layer, with the in-house development team.
From concept to launch, part time: market research, UX priorities read from retention data, an external agency coordinated with design and marketing.
They draft briefs, review documents and turn meetings into decisions. Every answer cites its source, with one question first. Nothing is sent on its own.
A web app to fix the date of a fantasy football auction. AI-assisted development; I chose the model and the price.
Gross to net salary in Italy, every figure with its source. AI-assisted development.
AI drafts and builds. The decisions stay with me: sources, model, price.
Owner, data and decision for each use case.
One case, a small group, a stop rule set up front.
Only if the criteria are met. Legal, Procurement and IT review first.
Draft replies for client-service agents.
Tell me the use case you would start withBusiness cases are assumptions. Assumptions need data, not opinions.
I am a product manager with an engineering background, started in project management. I write the requirements, agree the priorities with the vendors who build, review what comes back, and decide what ships and what waits.
Sergio Porcelli · Product Manager · Rome